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- W2351759012 abstract "In order to test the validity of theframing effectin the service customization,in the context of telecom service,the consumers' decision-making process underaddictiveframe andsubtractiveframe is studied,and the differences of consumers' choice in the service customization under the two kinds of frame modes are analyzed. On the basis of that,the differences of the business attributes,as well as the differences of the difficulty,pleasure,expected regret and satisfaction of the consumers' decision-making process are analyzed. The experimental results show that by the influence of loss aversion,business attributes and other factors,there are obvious preference differences in the service customization under different frame modes. Meanwhile different frame presentation will lead to differences in consumer decision-making mechanism. Results of empirical analysis of data collected during the telecom service customization process confirm that the process is win-win for both businesses and consumers under subtractiveframe,thus contributing to better business practice of the subtractiveoption framing mode." @default.
- W2351759012 created "2016-06-24" @default.
- W2351759012 creator A5081470409 @default.
- W2351759012 date "2014-01-01" @default.
- W2351759012 modified "2023-09-25" @default.
- W2351759012 title "Consumers' Decision-making Mechanism of Service Customization on “Framing Effect”" @default.
- W2351759012 hasPublicationYear "2014" @default.
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