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- W2352341679 abstract "With the entry into the 21st century,evaluation of brand value in Japan becomes a hot topic again,which leads to a second research boom in Japan and new brand value evaluation models.Those models include Japanese economical industry province model,Japanese Dentsu advertisement corporation model,Yitou-Nikkei model and Hakuhodo model.This article reviews and discusses these brand value evaluation models developed in the second research boom." @default.
- W2352341679 created "2016-06-24" @default.
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- W2352341679 date "2008-01-01" @default.
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- W2352341679 title "Review of Japan's brand value evaluation models" @default.
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