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- W2352489045 abstract "The paper focused on if virtual money could lead to more consumption.Based on the perspective theory and mental accounting theory,the paper constructed a consumption model and demonstrates that virtual money would cause more consumption than the real money because of its unique attributes.This consumption spillover effect was due to two aspects:the increase of the transaction utility caused by consumers' avoiding the loss of liquidity,and the decrease of the sensitivity to cost caused by consumers' loss aversion tendency and cash preference.Finally,a laboratory experiment including 40 participants was conducted and revealed the exist of the consumption spillover effect." @default.
- W2352489045 created "2016-06-24" @default.
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- W2352489045 date "2015-01-01" @default.
- W2352489045 modified "2023-09-26" @default.
- W2352489045 title "If the Virtual Money Stimulate the Consumption:A Behavioral Economics Perspective" @default.
- W2352489045 hasPublicationYear "2015" @default.
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