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- W2352669063 abstract "Manufacturing firms have been carrying out competition to add values to products and increase product competitiveness.An increasing number of scholars in developed countries are proposing concepts,such as service-enhanced product,service-enhanced manufacturing,and new manufacturing. In the face of global competition and knowledge economy,Chinese manufacturers begin considering adopting service-related strategies to improve their competence. This paper investigates the impact of services on a firm's competence from the perspectives of strategy and innovation management.Firstly,we define service enhancement of concepts and discuss different forms of services.Secondly,we discuss compensation traits based on the factor substitution.Thirdly,we conduct two empirical studies to test our proposed hypotheses on 'factor substitution' and the impact of competition on firm performance.Finally,the study gives implications and suggestions on policy making. Firstly,the definition of service-enhancement of manufacturing emphasizes on the firm level,and the combination of marketing and strategy planning,which includes the methods,procedures and the results of reaching the final goal.The service-enhancement of manufacturing is a process,in which manufacturing firms employ technologies and marketing methods based on strategic planning to meet customer demands,to provide product-related services and strengthen a firm's competitiveness.Next,this article proposes that the essence of service-enhancement competition is to compensate the lacking of product quality for quality,which can be seen as a low-end service-enhancement activity,especially in short term.We sent out 1089 surveys and 209 of them were returned,with a return rate of 19.2%.The study shows that the service-based differentiation competition will have positive effect on a firm's competence.Another finding is that large enterprises are more oriented to adopting competition.Most small-and medium-sized enterprises face the challenge of competition because they lack resource and capability.Moreover,product types can affect competition for manufacturers.Compared to customer-facing enterprises,industrial enterprises are more likely to adopt the service-based differentiation strategy. To sum up,firms should try to adopt the service-based differentiation strategy to meet diverse and personalized needs of customers in order to improve a firm's performance and competence.In addition,firms should continuously improve their understanding of customer demand,and analyze niche markets in order to become a leader in the service-based differentiation competition.Finally,firms should adjust their current resources in order to minimize coordination costs and improve the operational efficiency of engaging in the service-based differentiation competition." @default.
- W2352669063 created "2016-06-24" @default.
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- W2352669063 date "2011-01-01" @default.
- W2352669063 modified "2023-09-25" @default.
- W2352669063 title "An Empirical Study on Service-enhancement in China's Manufacturing Sectors and Policy Implications" @default.
- W2352669063 hasPublicationYear "2011" @default.
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