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- W2353121485 abstract "In an Internet direct sales supply chain,the customers make direct purchases from the manufacturer sacrificing the benefit of physicalinspection of the product.This increases the likelihood that customers will have some dissatisfaction with the product and would like to return it.A clearly explained and generous return policy,then,will be welcomed by the customers and therefore will enhance demand.From the manufacturer's point of view,this will increase revenue,but will also increase cost due to increased likelihood of return.This paper develops a profit-maximization model to obtain optimal policies for price and the return policy in terms of price and return.It obtains jointly a number of managerial guidelines for using marketing and operational strategy variables to influence the parameters so as to obtain the maximum benefit from the market.The paper mentions several future research possibilities." @default.
- W2353121485 created "2016-06-24" @default.
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- W2353121485 date "2006-01-01" @default.
- W2353121485 modified "2023-09-23" @default.
- W2353121485 title "Integrative-optimal Investigation of Pricing and Return Policies In E-business" @default.
- W2353121485 hasPublicationYear "2006" @default.
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