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- W2353193252 abstract "Based on the data of listed companies in real estate industry from 2008 to 2010,the paper discusses the internal relation between the tendency of marketing strategy and senior executive compensation,and explores its impact on the corporate growth.We empirically find that the higher executive compensation,the greater cost of sales and the listed companies tend to adopt aggressive marketing strategy.While the higher director salary,the lower sales expense.Meanwhile there is no significant influence between inputs of sales expense and enterprise short-term performance.Besides,whether the investment of sales expense is continuous or not has different impacts on the corporate growth.The paper reveals the mechanism among executive compensation,director salary and marketing strategy,which is of great significance for corporate governance in China and management practices in marketing strategy." @default.
- W2353193252 created "2016-06-24" @default.
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- W2353193252 date "2012-01-01" @default.
- W2353193252 modified "2023-09-24" @default.
- W2353193252 title "Executive Compensation,Corporate Marketing Strategy Tendency and Corporate Growth——Based on an Empirical Test of the Listed Companies in Real Estate Industry" @default.
- W2353193252 hasPublicationYear "2012" @default.
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