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- W2353372334 abstract "Customers are individuals embedded in specific networks between customers,the characteristics of which will affect customers' perception of value,and then customer relationship value. This paper systematically analyses the influences of customer network's characteristics on the dimensions of customer relationship value under B-C environment. Customer network's characteristics include network scale,density,structure hole and center degree; the dimensions of customer relationship value consist of confidence benefits,special treatment benefits,social benefits and relations cost. On this basis,this paper puts forward research hypotheses and uses structure equation model to test the hypotheses with service industry as research object. Empirical results show that each customer network characteristic can affect relations benefits in different degree,among which the influences on confidence benefits,special treatment benefits and social benefits are considerably notable,but the influence on relations cost is not significant." @default.
- W2353372334 created "2016-06-24" @default.
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- W2353372334 date "2014-01-01" @default.
- W2353372334 modified "2023-09-23" @default.
- W2353372334 title "Research on the Influence of Customer Network Characteristics on Customer Relationship Value under B-C Environment——Empirical Study in Service Industry" @default.
- W2353372334 hasPublicationYear "2014" @default.
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