Matches in SemOpenAlex for { <https://semopenalex.org/work/W2353388891> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2353388891 abstract "Based on a two-phase Bass model,this paper studies the impact of the substitution ratio of new product for old product on the market share of the two products,and the way to set the substitution ratio to increase the total marketing share of the manufacturer is also studied.Three conclusions were found: firstly,the equilibrium of the sales and market share of new product and old product exists;secondly,with such equilibrium,the sales and market share of the two products increase or decrease proportionally;thirdly,the product substitution setting is influenced by the relationship between the relative degree of the negative effect of markets on new and old product(i.e.negative WOM and competition products) and the proportion of marketing effort for old products to the total marketing effort.Concretely,if the former is less than the latter,the product substitution has to be lower than a fixed value and if the former is greater than the latter,the product substitution setting has no limit." @default.
- W2353388891 created "2016-06-24" @default.
- W2353388891 creator A5023046027 @default.
- W2353388891 date "2010-01-01" @default.
- W2353388891 modified "2023-09-24" @default.
- W2353388891 title "The Substitution of New Product for Old Product" @default.
- W2353388891 hasPublicationYear "2010" @default.
- W2353388891 type Work @default.
- W2353388891 sameAs 2353388891 @default.
- W2353388891 citedByCount "0" @default.
- W2353388891 crossrefType "journal-article" @default.
- W2353388891 hasAuthorship W2353388891A5023046027 @default.
- W2353388891 hasConcept C105795698 @default.
- W2353388891 hasConcept C144133560 @default.
- W2353388891 hasConcept C16051113 @default.
- W2353388891 hasConcept C162324750 @default.
- W2353388891 hasConcept C162853370 @default.
- W2353388891 hasConcept C175444787 @default.
- W2353388891 hasConcept C19351080 @default.
- W2353388891 hasConcept C199360897 @default.
- W2353388891 hasConcept C2524010 @default.
- W2353388891 hasConcept C2776291640 @default.
- W2353388891 hasConcept C2778202820 @default.
- W2353388891 hasConcept C2778220771 @default.
- W2353388891 hasConcept C33923547 @default.
- W2353388891 hasConcept C41008148 @default.
- W2353388891 hasConcept C545102676 @default.
- W2353388891 hasConcept C67741611 @default.
- W2353388891 hasConcept C90673727 @default.
- W2353388891 hasConceptScore W2353388891C105795698 @default.
- W2353388891 hasConceptScore W2353388891C144133560 @default.
- W2353388891 hasConceptScore W2353388891C16051113 @default.
- W2353388891 hasConceptScore W2353388891C162324750 @default.
- W2353388891 hasConceptScore W2353388891C162853370 @default.
- W2353388891 hasConceptScore W2353388891C175444787 @default.
- W2353388891 hasConceptScore W2353388891C19351080 @default.
- W2353388891 hasConceptScore W2353388891C199360897 @default.
- W2353388891 hasConceptScore W2353388891C2524010 @default.
- W2353388891 hasConceptScore W2353388891C2776291640 @default.
- W2353388891 hasConceptScore W2353388891C2778202820 @default.
- W2353388891 hasConceptScore W2353388891C2778220771 @default.
- W2353388891 hasConceptScore W2353388891C33923547 @default.
- W2353388891 hasConceptScore W2353388891C41008148 @default.
- W2353388891 hasConceptScore W2353388891C545102676 @default.
- W2353388891 hasConceptScore W2353388891C67741611 @default.
- W2353388891 hasConceptScore W2353388891C90673727 @default.
- W2353388891 hasLocation W23533888911 @default.
- W2353388891 hasOpenAccess W2353388891 @default.
- W2353388891 hasPrimaryLocation W23533888911 @default.
- W2353388891 hasRelatedWork W1500915555 @default.
- W2353388891 hasRelatedWork W1912962480 @default.
- W2353388891 hasRelatedWork W1980765510 @default.
- W2353388891 hasRelatedWork W2015828101 @default.
- W2353388891 hasRelatedWork W2038575223 @default.
- W2353388891 hasRelatedWork W2049402046 @default.
- W2353388891 hasRelatedWork W2055749692 @default.
- W2353388891 hasRelatedWork W2069185807 @default.
- W2353388891 hasRelatedWork W2079859150 @default.
- W2353388891 hasRelatedWork W2351196205 @default.
- W2353388891 hasRelatedWork W2505136417 @default.
- W2353388891 hasRelatedWork W2578458378 @default.
- W2353388891 hasRelatedWork W2759541590 @default.
- W2353388891 hasRelatedWork W2894489367 @default.
- W2353388891 hasRelatedWork W2952085732 @default.
- W2353388891 hasRelatedWork W3123335203 @default.
- W2353388891 hasRelatedWork W3124703015 @default.
- W2353388891 hasRelatedWork W3139648685 @default.
- W2353388891 hasRelatedWork W3175025272 @default.
- W2353388891 hasRelatedWork W2185331367 @default.
- W2353388891 isParatext "false" @default.
- W2353388891 isRetracted "false" @default.
- W2353388891 magId "2353388891" @default.
- W2353388891 workType "article" @default.