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- W2353452973 abstract "The 21st century is an era of consumer sentiment.Emotional branding can achieve communication and exchange with consumers by means of wisdom,keen insight and hidden human emotions that back up the real power.This article constructs a brand extension model based on emotion preferences by introducing emotion factors and economics.Emotion index can be found to affect optional costs as well as consumer preferences.Manufacturers' success of brand extension depends on the emotion index of corporate brand and competitive brands." @default.
- W2353452973 created "2016-06-24" @default.
- W2353452973 creator A5058368698 @default.
- W2353452973 date "2009-01-01" @default.
- W2353452973 modified "2023-09-24" @default.
- W2353452973 title "Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences" @default.
- W2353452973 hasPublicationYear "2009" @default.
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