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- W2353563480 abstract "Advertising has become an integral part of our daily life. On the one hand it provides guidance for consumers to choose their favorite products and services; on the other hand, it sometimes misleads consumers by its implied claims. Declarative knowledge is stored in propositional network, and elaboration, as a knowledge organizing structure, is the source of misguided inference. The distinction between direct and implied claims is of great importance for the proper understanding of advertisements." @default.
- W2353563480 created "2016-06-24" @default.
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- W2353563480 date "2001-01-01" @default.
- W2353563480 modified "2023-09-24" @default.
- W2353563480 title "The Cognitive Basis of the Misguided Inference of Advertising" @default.
- W2353563480 hasPublicationYear "2001" @default.
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