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- W2353965732 abstract "Modern publishing industry has entered the age of brand management.The brand plays an important part in the development of publishing industry. It influences the competitiveness of a publishing house in the market.The advantage of the brand is also the advantage of a publishing house.The publications are the foundations for a publishing house to survive and develop.The competition among publishing houses shows through the competition of publications. If a publishing house wants to establish itself in an unassailable position in a field of fierce market competition,it must own its stable knockout products and individualized and special products.It must gain the market share,readers and approval and good reputation from society depending on the brand.To promote the key competitiveness,the publishing house must strengthen its brand advantage at first." @default.
- W2353965732 created "2016-06-24" @default.
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- W2353965732 date "2010-01-01" @default.
- W2353965732 modified "2023-09-23" @default.
- W2353965732 title "Publication brand And key competitiveness" @default.
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