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- W2354202334 abstract "In western countries, sports marketing are very popular and the theoretical research on it is brisk. On the contrary, although sports marketing have been conducting for many years, there are quite a lot of troublesome problems. Meanwhile, the theoretical research on sports marketing in China was lagged. Monographs or academic articles on it haven抰 been seen so far. In this article, the author discussed the implication、objective of sports marketing, the development of sports marketing in China. And also pointed out the problems and put forward his own suggestion." @default.
- W2354202334 created "2016-06-24" @default.
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- W2354202334 date "2004-01-01" @default.
- W2354202334 modified "2023-09-28" @default.
- W2354202334 title "Research on Sports Marketing and its Development in China" @default.
- W2354202334 hasPublicationYear "2004" @default.
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