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- W235507706 abstract "PEOPLE TODAY, our students among them, are the objects of ,an unprecedented number and an unprecedented quality of persuasive appeals. In the U.S. there are over 9,500 periodicals, over 11,000 newspapers. Almost every home has a radio and over 96% of all families have one, two, or more television sets. All of these various media, and many others besides (billboards, bumper stickers, direct mail appeals) are geared for persuasion. But it is a persuasion unlike anything seen before in human history. It is, with increasing frequency, persuasion constructed by professional persuaders, teams of market analysts, psychologists, sociologists, public relations and advertising experts. Their aim may be to sell an individual, a product, or a program to their audience. Whatever the case, they have at their disposal tools and techniques which enable them to be extremely effective. This effectiveness is, of course, heightened by the fact that the educational community has done so little to prepare students in the critical reception of persuasion. Professor Konrad Lorenz of West Germany's Max Planck Institute for Behavioral Physiology recently compared thought manipulation in the West, through advertising, opinion research," @default.
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- W235507706 date "1974-12-01" @default.
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- W235507706 title "Public Doublespeak: Teaching about Language in the Marketplace" @default.
- W235507706 doi "https://doi.org/10.2307/374874" @default.
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