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- W2355145910 abstract "The sports stars play leading characters in sports performance industry and role models in society.Their public images are crucial to their own career and the development of their specific sport,esp.to the elevation of individual value in the commercial endorsements.With sports performance industry rapid development and sports stars commercial endorsements of growing market,sports stars in responding to the public crisis coping strategies adopted by the increasingly important.This thesis clarifies the definitions connected to crisis public relations of sports stars and types of the crisis events.Furthermore,by exemplifying some sports stars' crisis PR,it proposes several suggestions on the strategies and also comes to a conclusion." @default.
- W2355145910 created "2016-06-24" @default.
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- W2355145910 date "2011-01-01" @default.
- W2355145910 modified "2023-09-23" @default.
- W2355145910 title "Research of Strategies on Public Relations Crisis of Sports Stars in China" @default.
- W2355145910 hasPublicationYear "2011" @default.
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