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- W2355184552 abstract "This paper studies the Integrated Marketing Communications implementation quadrant and its influence on the restructuring model of the organization from the dimension of strategic orientation and communication targets. Based on optimizations of organizational structure and processes, the construction of organizational culture, the cultivation of the organizational market sensitivity, this article discusses the restructuring model of the organization based on IMC strategy." @default.
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- W2355184552 date "2004-01-01" @default.
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- W2355184552 title "A Study on the Model of Organization Restructuring based on Integrated Marketing Communications Strategy" @default.
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