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- W2355366320 abstract "Evaluation of customer satisfaction is one of the important parts in customer relationship management(CRM)study.But transactional third-party of business to business(B2B)e-commerce are still poorly understood.Some traditional scales such as User Information Satisfaction(UIS),End-User Computer Satisfaction(EUCS)and Customer Information Satisfaction(CIS)are adopted in Information System(IS)study but are not able to use in the B2B business environment.Our paper studies from the real situation of transactional third-party of B2B which based on the characters of B2B,namely two-way communication and concludes 5 constructs including usability,information quality,security and privacy,system quality and visual design and 15 items which impact customer satisfaction.Finally,we do empirical study of customer satisfaction in Alibaba transactional third-party to test the reasonable of this index system." @default.
- W2355366320 created "2016-06-24" @default.
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- W2355366320 date "2010-01-01" @default.
- W2355366320 modified "2023-09-25" @default.
- W2355366320 title "Customer Satisfaction Evaluation Research for Transactional Third-party of B2B E-commerce" @default.
- W2355366320 hasPublicationYear "2010" @default.
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