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- W2355449435 abstract "The importance of direct marketing for high quality farm products has increased in the last few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey in 30 organic and conventional on-farm stores in Germany. The results emphasize the role of the store atmosphere and customer service as the main influencing factors on customer satisfaction." @default.
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- W2355449435 date "2007-01-01" @default.
- W2355449435 modified "2023-09-27" @default.
- W2355449435 title "From field to plate: Farmer-to-consumer direct marketing for organic and regional products" @default.
- W2355449435 hasPublicationYear "2007" @default.
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