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- W2355787960 abstract "Nowadays,with the fierce competition in retail business,hypermarkets in China are committed to brand building in order to enhance the competitiveness.However,the results of improving the value of brand asset in these hypermarkets are unsatisfactory,particularly in the local hypermarkets whose brand asset's value is left behind.There are many factors influencing the brand asset's value of hypermarkets in China.So the enterprises should make clear of the key driving factors and start with them to develop the promotion strategy in order to enhance the effect of promotion in the brand value." @default.
- W2355787960 created "2016-06-24" @default.
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- W2355787960 date "2012-01-01" @default.
- W2355787960 modified "2023-09-27" @default.
- W2355787960 title "Analysis of the Key Drivers Based on the Consumer Value of the Assets of the Large Supermarket Brand" @default.
- W2355787960 hasPublicationYear "2012" @default.
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