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- W2355891834 abstract "Brand connot improve the function of a commodity itself.But from the view point of information-oriented economy,brand can serve as the signaling mechanism that distinguishes good supplier from bad one so as to increase the utility of both consumer and owner.Although enterprises have to pay extra cost,the creation of brand is conducive to improve social welfare when the cost can be kept under acceptable control." @default.
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- W2355891834 date "2005-01-01" @default.
- W2355891834 modified "2023-09-28" @default.
- W2355891834 title "Brand:the Extra Cost Paid for Information Asymmetry" @default.
- W2355891834 hasPublicationYear "2005" @default.
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