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- W2356002246 abstract "By analyzing tumor patients'consumer behavior,we understand their requirements,which will help hospitals'managers and doctors to improve their managements and services. At mean time, the achievements will benefit hospitals' marketing analysis and position.By using questionnaire methods, we paid emphasis on the customer behavior during the process of seeking medical service of tumor patients.We issued 390 questionnaires and got back 366.Among 366,365 are valid.[Results and Conclusions]We made following four conclusions,which were much different from other consumer behavior on other markets.Firstly,the information between doctors and patients is asymmetric completely.Almost all tumor patients learn little about tumor medicine. Secondly, tumor patients are not sensitive to the price of medical services.Tumor patients are ignorant about the prices and don't know what price is reasonable and what price is unreasonable.Thirdly,tumor patients have high loyalty after the first diagnosis and treatment. They have less intention to change hospital and doctor. Finally, hospital's brand becomes the guiding factor when tumor patients seek medical services, which are credible for them." @default.
- W2356002246 created "2016-06-24" @default.
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- W2356002246 date "2004-01-01" @default.
- W2356002246 modified "2023-09-26" @default.
- W2356002246 title "An Analysis on the Customer Behavior of Tumor Patients" @default.
- W2356002246 hasPublicationYear "2004" @default.
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