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- W2356162522 abstract "On the basis of literature of marketing ethics,relationship quality has been reviewed and collated.Then a mode studying the interaction of marketing ethics and relationship quality is proposed.We have investigated 270 consumers of bank as the investigation object of the monopolistic competition market,to explore the impact of marketing ethicson relationship quality and regulatory effect of monopoly perception.Research shows that the various dimensions of marketing ethics has a positive impact on satisfaction,trust,commitment,in which the integrity,fair prices influence obviously,is the core content of marketing ethics.Research also shows that consumers pay more attention to the ethical factors of the health-care nature under strong monopoly perception situation,whereas they won’t care motivating nature of moral factors until monopoly perception is weak." @default.
- W2356162522 created "2016-06-24" @default.
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- W2356162522 date "2013-01-01" @default.
- W2356162522 modified "2023-09-24" @default.
- W2356162522 title "The Impact of Corporate Marketing Ethics on Customer Relationship Quality under Different Intensity of Monopoly Perception——Evidence from the Banking Industry" @default.
- W2356162522 hasPublicationYear "2013" @default.
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