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- W2356163764 abstract "This paper proposes a new approach to improve collaborative filtering recommendation.It applies the attitude-behavior relationship theory in psychology to predict the users’ rating using the Web usage data and adopts the predicted rating in collaborative filtering algorithm to generate recommendations for users.It verifies the prediction model,and compares the method to traditional collaborative filtering algorithm which only records the users’ clicks as their interests.Experimental results demonstrate that the method is more effective at recommending items for users than the traditional algorithm." @default.
- W2356163764 created "2016-06-24" @default.
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- W2356163764 date "2010-01-01" @default.
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- W2356163764 title "Collaborative Filtering Recommendation Method Based on Psychology Model" @default.
- W2356163764 hasPublicationYear "2010" @default.
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