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- W2356552780 abstract "Taking tourist destination brand as a research object and based on the modern experimental marketing theory, this article essays to make an in-depth analysis of the nature of tourist destination brand.Predicated upon the discrepancy between tourist destination brand and other kinds of brands, the author attempts to set an objective system of tourist destination brand and to construct a management framework of tourist destination brand through which creation, maintenance and development run in the hope of tentatively analyzing the objects of management, subjects of management, contents of management and the ways to management." @default.
- W2356552780 created "2016-06-24" @default.
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- W2356552780 date "2010-01-01" @default.
- W2356552780 modified "2023-09-24" @default.
- W2356552780 title "An Exploration into Management Brand Predicated upon the Perspective of Tourist Destination" @default.
- W2356552780 hasPublicationYear "2010" @default.
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