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- W2356557588 abstract "There are currently many debates concerning the rigorousness of cosmetic advertisement languages.Many cases show that the consumers are misled by the use of the advertising language.In this thesis,the specific area of cosmetic advertising will be analyzed from the perspective of CDA to reveal from what aspects and how does the advertising discourse mislead the consumers.The analysis will be carried out from two perspectives:(1) from the perspective of genre analysis;and(2) from the perspective of ideology.It is hoped that the potential customers of cosmetic products will benefit from this research not only in adopting a wise consuming behavior but also in raising their genre and ideological consciousness when reading." @default.
- W2356557588 created "2016-06-24" @default.
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- W2356557588 date "2007-01-01" @default.
- W2356557588 modified "2023-09-23" @default.
- W2356557588 title "A Critical Discourse Analysis of the Cosmetic Advertisement" @default.
- W2356557588 hasPublicationYear "2007" @default.
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