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- W2356641258 abstract "This article brings co-marketing between companies into 4Rs marketing theory based on customer relationship,and demonstrate how co-marketing promotes the factors of 4Rs marketing,which are Relevancy,Response,Relationship,Reward,further to enable companies to build a better customer relationship,and offers a new source of competitive advantage for companies to gain long-term benefits in such a competition environment." @default.
- W2356641258 created "2016-06-24" @default.
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- W2356641258 date "2009-01-01" @default.
- W2356641258 modified "2023-09-22" @default.
- W2356641258 title "4Rs Marketing Based on Co-marketing Theory" @default.
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