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- W2356678770 abstract "Based on the parenting theory,associated with the knowledge of brand,the paper analyzes the structure and brand parenting process of brand advantage of the branch of the international express firms in China,tries to give some valuable advices for the further development of many express firms of China and considers that it is necessary to invest in the brand building by both the parent and its subsidiaries." @default.
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- W2356678770 date "2008-01-01" @default.
- W2356678770 modified "2023-09-23" @default.
- W2356678770 title "Analysis on Brand Advantage of International Express Firms and its Enlightenment" @default.
- W2356678770 hasPublicationYear "2008" @default.
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