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- W2356717270 abstract "Brand alliance as a new marketing model has continued to adapt to the changing needs of consumers,and has been widely applied in practice.However,studies of brand alliance in shaping motivation,optimal outputs and balanced profit,co-operation model,whether consumers should prosecute when having quality problems,internal supervision are not enough.By using the methods of game theory,five problems mentioned above are analyzed,and some valuable conclusions are obtained." @default.
- W2356717270 created "2016-06-24" @default.
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- W2356717270 date "2010-01-01" @default.
- W2356717270 modified "2023-09-28" @default.
- W2356717270 title "Game theory based analyses of brand alliance" @default.
- W2356717270 hasPublicationYear "2010" @default.
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