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- W2356872449 abstract "Relationship marketing theory stresses the cultivation of customer loyalty.Customer loyalty can guarantee the sustainability of high corporate profits.However,to build loyalty to devote resources to customer needs.Firstly,the paper analyses relationship marketing on the impact of transaction costs.Secondly,the author research on the impact of relationship marketing from the assets in terms of specific and profitability.Then,it gives a comprehensive analysis of the aforementioned theory.On this basis,the authors propose a relationship marketing orientation of the three-dimensional object model and the model is a more comprehensive analysis and study." @default.
- W2356872449 created "2016-06-24" @default.
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- W2356872449 date "2009-01-01" @default.
- W2356872449 modified "2023-09-23" @default.
- W2356872449 title "Base on Transaction Cost Model of Relationship Marketing Research" @default.
- W2356872449 hasPublicationYear "2009" @default.
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