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- W2357259737 abstract "Brand experience is an internal and subjective response during the interaction between consumers and brand. Many scholars have made great efforts to researches about the dimensions of brand experience. However,there is still the lack of strong empirical research and effective measuring tool. This study is based on the smartphone industry,and develops a five-dimension scale in the view of consumers,including cognition experience,production experience,propagating experience,affective experience and relationship experience. The reliability and validity of the scale are empirically tested. This study will provide a reference for brand experience related researches in future study." @default.
- W2357259737 created "2016-06-24" @default.
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- W2357259737 date "2013-01-01" @default.
- W2357259737 modified "2023-09-23" @default.
- W2357259737 title "Study on the dimension construction and scale development of brand experience" @default.
- W2357259737 hasPublicationYear "2013" @default.
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