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- W2357264456 abstract "Whether market orientation effects firm performance directly has been the hot issues of marketing scholars and firms.Through reviewing on the empirical research literatures-direct influence of market orientation on firm performance abroad last 20 years(1990-2010),the author concludes that the conclusions are not consistent,there are three kinds of influences: positive influence,mixed influence and no influence.Most of the research confirm that market orientation has positive direct effects on performance.The influence factors of mixed influence may include different types of business,performance,market orientation and its dimension.The influence factors of no influence may include firm type,industry character,culture background,and mediator and moderator that influencing the direct relationship between market orientation and firm performance.These conclusions can be reference for the research of relationship between market orientation and firm performance in the future." @default.
- W2357264456 created "2016-06-24" @default.
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- W2357264456 date "2011-01-01" @default.
- W2357264456 modified "2023-09-24" @default.
- W2357264456 title "Direct Influence of Market Orientation on Firm Performance Abroad ——An Empirical Literature Review" @default.
- W2357264456 hasPublicationYear "2011" @default.
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