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- W2357367002 abstract "Based on a review of relevant literature at home and abroad,this study constructed a conceptual model for the online shopping customer satisfaction research.It chose college students as the subject and taobao mall as the survey website,and obtained research data with questionnaires.The study used Partial Least Squares modeling method of the structural equation model to verify multiple assumption relations put forward in the structure model.The results show: E-service quality has significantly positive effect on customer trust,perceptive value,customer satisfaction and customer loyalty;Customer trust and perceptive value are the transition links in the process of E-service quality influencing customer satisfaction and customer loyalty;Customer satisfaction is the most direct factor on customer loyalty." @default.
- W2357367002 created "2016-06-24" @default.
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- W2357367002 date "2011-01-01" @default.
- W2357367002 modified "2023-09-23" @default.
- W2357367002 title "An empirical study on the relations between E-service quality and online shopping satisfaction of college students" @default.
- W2357367002 hasPublicationYear "2011" @default.
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