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- W2357498696 abstract "From the perspective of self-efficacy and perceived value,this study proposes a new adoption framework about college students in mobile shopping,which bases on TPB,TAM,IDT and VAM. The empirical analysis shows that the college students' self-efficacy has a direct positive effect on their perceived value in mobile shopping and that self-efficacy and perceived value together have a direct positive impact on attitude which affects adoption intention positively and directly. Accordingly,the electronic commerce enterprises should pay more attention to the characteristics ofcollege students and enhance perceived value by appropriately allocating their resources so as to increase college students' positive attitude towards and preference for mobile shopping." @default.
- W2357498696 created "2016-06-24" @default.
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- W2357498696 date "2015-01-01" @default.
- W2357498696 modified "2023-09-24" @default.
- W2357498696 title "Research on College Students' Adoption Intention of Mobile Shopping" @default.
- W2357498696 hasPublicationYear "2015" @default.
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