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- W2357647245 abstract "Successful vocational college brand extension can realize brand value and improve image of mother brand.Extension strategies include School-run enterprises,cooperation between schools and enterprises,merger and acquisition,Biaxial extension,continuing education and establishing sub-organization.Vocational colleges should learn not only how to build brands but to maintain brands.The main strategies of maintaining brands are strengthening existing brands,activating brands,sticking to high quality,legal protection and crisis management." @default.
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- W2357647245 date "2012-01-01" @default.
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- W2357647245 title "Extension and Maintenance of Vocational College Brands" @default.
- W2357647245 hasPublicationYear "2012" @default.
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