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- W2357693923 abstract "In this paper, the authors first clarify the meanings of market penetration strategy and demonstrate why it is a fundamental strategy in every for-profit organization. After that, we discuss the common significance of the market penetrating strategy for Chinese corporations. In the third part, the potential revenues and risks of the market penetrating strategy are elucidated, and the practical measures to avoid the risks are also given. This paper ends with emphasis on the market orientation in implementing market penetration." @default.
- W2357693923 created "2016-06-24" @default.
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- W2357693923 date "2002-01-01" @default.
- W2357693923 modified "2023-09-25" @default.
- W2357693923 title "Dissection of Market Penetration Strategy" @default.
- W2357693923 hasPublicationYear "2002" @default.
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