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- W2357718120 abstract "How tourists choose destination is the hotspot of research in the field of tourism. The paper, taking Macau visitorsas the research object and based on the means-end chain theory, makes an exploration on this issue from the perspective oftourists' perceived customer value. We classify the customer value into three levels: tourism destination attributes, expectedtourism consumption results and realization of individual cultural values, quantitatively examine the relations among them, anddescribe the structural features of the tourists' customer value. The study shows that different individual cultural values affectdifferent tourists' expected consumption results, and then affect their tourism decisions on the weights of different destinationattributes." @default.
- W2357718120 created "2016-06-24" @default.
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- W2357718120 date "2015-01-01" @default.
- W2357718120 modified "2023-09-26" @default.
- W2357718120 title "Study on the Formulation Mechanism of Visitors' Customer Value——Evidence from Mainland Tourists in Macau" @default.
- W2357718120 hasPublicationYear "2015" @default.
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