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- W2357875931 abstract "Metaphor has become a heated topic in recent years not only in linguistic studies,but also in psychological,philosophical,sociological and many other fields.Metaphors are widely used in advertisements.Based on the conceptual metaphor theory,this paper approaches metaphors in both English and Chinese advertisements from the perspective of cognition.The purpose is to test the universality of conceptual metaphor theory.The author holds that metaphor is the necessity of cognitive tool for human beings." @default.
- W2357875931 created "2016-06-24" @default.
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- W2357875931 date "2011-01-01" @default.
- W2357875931 modified "2023-09-27" @default.
- W2357875931 title "Application of Conceptual Metaphor in English and Chinese Advertisements" @default.
- W2357875931 hasPublicationYear "2011" @default.
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