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- W2357877997 abstract "Different cultures make different comprehensions among different consumers towards the same advertisertisement;therefore,many global barands their advertisement strategies with the considerations of the local cultures.Many glo-bal brands make their success in China because of their emphasis on Chinese consumers'thinking modes and the charac-teristics of Chinese culture as well as the creative use of the creative use of the advertising coodes from Chinese culture." @default.
- W2357877997 created "2016-06-24" @default.
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- W2357877997 date "2004-01-01" @default.
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- W2357877997 title "On Localization of Global Brands in China" @default.
- W2357877997 hasPublicationYear "2004" @default.
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