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- W2357911897 abstract "The theoretic marrow of blue ocean strategy is rule reengineering and value innovation.This article has established an analytic framework based on economics for blue ocean strategy,and pointed out that the secret of value innovation lies in combining two economic laws of increasing marginal utility and decreasing marginal cost,thus can realize the perfect integration of high utility with low cost.The key of rule reengineering lies in a change in which theprice-demand-supply-pricemechanism under the logic of traditional market is transformed into utility-demand-supply-cost mechanism under the logic of non-competitive market,thus reengineer new rule of demand and supply again.This is exactly all about secret that blue ocean strategy succeeds." @default.
- W2357911897 created "2016-06-24" @default.
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- W2357911897 date "2007-01-01" @default.
- W2357911897 modified "2023-09-26" @default.
- W2357911897 title "An Explanation for Blue Ocean Strategy Based on Economics" @default.
- W2357911897 hasPublicationYear "2007" @default.
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