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- W2358101348 abstract "At present,product placement in China is immature,which leads to the problems of stiff effects,low correlation with programs and lack of systematic planning in CCTV Spring Festival Gala,but simple canceling is not a good way.In the environment of new economy,new media and new audience,the operation and management of product placement in CCTV Spring Festival Gala need innovation.More attention should be paid to the content,the reality and professional planning.More emphasis should be given to the deep correlation between products and programs to develop new implantable methods,to promote effect evaluation and propose all-around integrated marketing,which is beneficial for achieving a win-win situation for enterprises,media and the public." @default.
- W2358101348 created "2016-06-24" @default.
- W2358101348 creator A5059646947 @default.
- W2358101348 date "2012-01-01" @default.
- W2358101348 modified "2023-09-24" @default.
- W2358101348 title "New Analysis of the Placement Marketing Strategy in CCTV Spring Festival Cala" @default.
- W2358101348 hasPublicationYear "2012" @default.
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