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- W2358297948 abstract "Based on relevant studies,the paper establishes the direct and indirect impact models of perceived shopping environment on tourist shopping behavior by using structural equation modeling(SEM) approach.Through the comparative analysis of the two models,we have found the path mechanism of perceived shopping environment that affects tourist shopping behavior:the impact of perceived shopping environment on tourist shopping behavior is realized by changing tourist shopping mood and tourist shopping mood plays a very important mediating role in the path ofenvironment-emotion-behavior.Managerial suggestions are proposed at the end of the paper." @default.
- W2358297948 created "2016-06-24" @default.
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- W2358297948 date "2010-01-01" @default.
- W2358297948 modified "2023-09-23" @default.
- W2358297948 title "Study on the Impact Mechanism of Perceived Shopping Environment on Tourist Shopping Behavior:The Mediating Role of Tourist Shopping Mood" @default.
- W2358297948 hasPublicationYear "2010" @default.
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