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- W2358298045 abstract "With the development of economy,anti-corruption and public-interest advertisings are increasingly familiar to the audience,but their effects are not satisfactory.The paper makes an analysis of the advertisings and their problems and suggests that their failure is related to the absence of the audience positioning.Upon analysis of the target audience and advertising innovation,the paper studies the successful advertising cases in Japan and Hong Kong and proposes the strategies for good anti-corruption and publicinterest advertisings." @default.
- W2358298045 created "2016-06-24" @default.
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- W2358298045 date "2013-01-01" @default.
- W2358298045 modified "2023-10-03" @default.
- W2358298045 title "On China's Anti-corruption and Public-interest Advertisings and their Strategies" @default.
- W2358298045 hasPublicationYear "2013" @default.
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