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- W2358443464 abstract "Memorial hall is an important kind of tourist destination,the effective analysis in an effort to find the major factors of tourists satisfaction degree is believed to promote the competitiveness of the memorial hall and local cultural industry.This paper,taking the memorial hall of the victims in Nanjing massacre by Japanese invaders as an example,employed the factor analysis method to explore the dimensions influencing tourists'satisfaction degree,extract five dimensions are characteristics of resource,series of tourism products,service quality,environment and facilities,traffic condition.Then,compared each factor's means of importance and satisfaction through paired-samples T test,results indicates that tourism experience provided by the memorial hall gaps can not meet tourists demand:IPA(Importance-Performance analysis)shows that the memorial hall should advance its' service quality and design facilities for people immediately.The study method and analysis frame provides an reference to similar memorial halls for improving competitiveness and attractiveness." @default.
- W2358443464 created "2016-06-24" @default.
- W2358443464 creator A5028973034 @default.
- W2358443464 date "2012-01-01" @default.
- W2358443464 modified "2023-09-27" @default.
- W2358443464 title "STUDY ON TOURISTS' SATISFACTION DEGREE AND INFLUENTIAL FACTORS TO THE MEMORIAL HALL:A CASE STUDY OF THE MEMORIAL HALL OF THE VICTIMS IN NANJING MASSACRE BY JAPANESE INVADERS" @default.
- W2358443464 hasPublicationYear "2012" @default.
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