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- W2358881186 abstract "In the period of‘Marketing Channel is king’, newmarketing mode came forth in succession. In this businessbackground, the paper brought forward a theoretical model which can reflect how the change of consumer need, outside envi-ronment, enterprise strategy and channel internal mechanism influence marketing channel innovation. The paper analyzed theoperation mechanism of model. The model provided a broad view for research on marketing channel innovation." @default.
- W2358881186 created "2016-06-24" @default.
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- W2358881186 date "2005-01-01" @default.
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- W2358881186 title "Research on Innovation Force of Marketing Channel" @default.
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