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- W2358923429 abstract "OBJECTIVE:To discuss what service marketing strategies the pharmaceutical enterprises in China should choose in the face of more and more fierce competition in pharmaceutical markets.METHODS:The service characteristics of both prescription drugs and over-the-counter(OTC)drugs were analyzed and new conceptions in pharmaceutical marketing such as the development and application of the service marketing were introduced as well.RESULTSCONCLUSION:Diˉversity,standardization,materialization are the right way the pharmaceutical enterprises should follow in the prescription drugs services;however,standardization,mechanics,brands are necessary for the OTC drugs services." @default.
- W2358923429 created "2016-06-24" @default.
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- W2358923429 date "2005-01-01" @default.
- W2358923429 modified "2023-09-23" @default.
- W2358923429 title "Researches on Service Marketing of Pharmaceutical Enterprises from the Perspective of Pharmaceutical Characteristics" @default.
- W2358923429 hasPublicationYear "2005" @default.
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