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- W2358993868 abstract "Successful national image building can improve the country’s positive influence in the international public opinion environment.Modern information technology and media changes have prompted the international media environment to take great changes.Mass communication has changed from one way to two way,and to a compound mode of communication;foreign audiences' understanding of the news and information have changed profoundly,mainly from getting information passively to participating actively in making and discovering valuable information,organizing activities and creating public opinion,as well as personally engaging themselves in the discussions,in order to influence public affairs.Everyone’s participation in the modern media environment has created unprecedented conditions for cross-cultural communication.This will prompt us to discuss in greater depth the diverse needs of the audience at home and abroad and better respect the actual differences between Chinese and foreign news systems." @default.
- W2358993868 created "2016-06-24" @default.
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- W2358993868 date "2013-01-01" @default.
- W2358993868 modified "2023-09-28" @default.
- W2358993868 title "Contemporary International Media Environment and China’s Image Communication" @default.
- W2358993868 hasPublicationYear "2013" @default.
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