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- W2359091946 abstract "Many scholars have conducted lots of researches about parody in advertisements from the view of a rhetorical device.But its cognitive functions and modes are seldom discussed.This paper makes an attempt to analyse parody in advertisement from the cognition point of view,expecting to help people make a better use of parody in the special field of advertisement." @default.
- W2359091946 created "2016-06-24" @default.
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- W2359091946 date "2006-01-01" @default.
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- W2359091946 title "Cognitive Functions and Modes of Parody in Advertisement and Its Translation" @default.
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