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- W2359106027 abstract "With the continuous improvement of people's living standards, consumer demands for pollution-free, green and organic Ningxia wolfberry products are increasing. Based on the analysis of the field research data of customers, the influences of the consumer's personal characteristics, family situation, brand loyalty and price changes affecting on the purchase willingness on Ningxia high-quality wolfberry were explored. On this basis, the relevant recommendations to develop Ningxia high-quality wolfberry market, enhance the quality wolfberry brand awareness and promote the development of Ningxia high-quality wolfberry industrial ecology were put forward." @default.
- W2359106027 created "2016-06-24" @default.
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- W2359106027 date "2015-01-01" @default.
- W2359106027 modified "2023-09-26" @default.
- W2359106027 title "Research on affecting factors of purchase willingness to Ningxia highquality wolfberry based on Logistic model" @default.
- W2359106027 hasPublicationYear "2015" @default.
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