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- W2359222031 abstract "With the arrival of the service economy,the general retail concept is more in line with the development trend of theory and practice. Retail formats can be divided into commodity,catering and services retail three categories. By comparing marketing mix elements and main latitude of three retail formats,the paper finds they do not differ in price factors,location factors,personnel factors and communication factors,but there is a big difference mainly in product factors,service factors and environmental factors. These differences mainly related to intangible product characteristics between the three major retail formats. Considering the impact of innovation on the classification of retail formats,the classification system of retail formats three levels containing category formats layer,core formats layer and the innovation formats layer was put forwards. The paper showed China's retail formats subdivision and distinction,and analyzed Chinese catering and service retail portfolio characteristics with the 7 basic marketing mix elements,as well as 24 latitudes,to expand the width and depth of the retail industry theory,improve the application of research results and promote the healthy development of three retail formats." @default.
- W2359222031 created "2016-06-24" @default.
- W2359222031 creator A5085081181 @default.
- W2359222031 date "2014-01-01" @default.
- W2359222031 modified "2023-09-25" @default.
- W2359222031 title "Research on Classification of Retail Formats in China" @default.
- W2359222031 hasPublicationYear "2014" @default.
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