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- W2359336109 abstract "This paper briefly reviews and summarizes the brand research status of the independent college in university,constructs the influencing factor model and research hypothesis of brand molding of the independent college,and explores the influencing factors of brand molding of the independent college by using the empirical research method.The empirical result shows that two aspects of factors will affect the brand molding of independent college.On the one hand,the brand of the independent college is affected by a serial of interior brands,such as dean brand,teacher brand,student brand,discipline brand and so on.These interior brands support the college brand.On the other hand,the brand of the independent college is affected by the cognition of the interest-related parties.Their satisfaction degree and favorite degree are the important foundation which acquires their participations and supports.The hypothesis is validated eventually." @default.
- W2359336109 created "2016-06-24" @default.
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- W2359336109 date "2012-01-01" @default.
- W2359336109 modified "2023-09-28" @default.
- W2359336109 title "An Empirical Analysis on Influencing Factors of Brand Molding of Independent Colleges in Universities" @default.
- W2359336109 hasPublicationYear "2012" @default.
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