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- W2359359624 abstract "Developing supermarkets' own brand is the first step of the marketing strategy.The design and implementation of store marketing strategies based on the model of AIDA will be beneficial to protect its own brand in the terminal sales successfully.This paper formulates some targeted sales strategies." @default.
- W2359359624 created "2016-06-24" @default.
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- W2359359624 date "2012-01-01" @default.
- W2359359624 modified "2023-09-25" @default.
- W2359359624 title "Store sales strategies for supermarket own-brand merchandise of AIDA model" @default.
- W2359359624 hasPublicationYear "2012" @default.
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